Ugly Christmas sweaters sold in Texas


BEIJING, Dec. 26 — Jingling bells, reindeer and snowmen – Christmas-themed sweaters are guilty of breaking all fashion rules over the festive season. But now in one Texas store, the unfashionable is becoming cool with a host of tacky and tasteless holiday knits.
Unfashionable to some, but now it’s on everyone’s Christmas wish list. Here in the Ugly Christmas Sweater Shop in Dallas, Texas, business is buzzing for these seasonal-themed winter warmers.
Having noticed a trend for ugly Christmas sweaters at festive parties, store owner Jeremy Turner began searching for these tacky-looking items at second-hand stores. But – having realised they were hard to find around the holiday season – he went on to find a distributor of holiday-themed sweaters and now he’s all stocked up for these Christmas shoppers.
The Ugly Sweater Shop has a large collection of weird and wonderful sweaters, and Turner has his own favourite piece of holiday knitwear.
Among all the choices of Christmas sweaters, Turner says the feline-themed winter warmers are quick to fly off the racks.
When shoppers are having this much fun, it seems the success of the Ugly Christmas Sweater Shop is almost assured, although chances are this trend won’t be hitting the high streets come January.
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