Media giant comes of age


BEIJING, Oct. 29 — The two main press groups in Shanghai are merging and will cooperate with online search engine Baidu to launch the Shanghai channel of Baidu News.
“The Shanghai channel of Baidu News will integrate the superiority of the rich news resources from Shanghai United Media Group and the powerful technologies and platform of Baidu to create a watchtower for Internet users to look into this international metropolis,” said Zhu Guang, deputy president of Baidu.
Shanghai United Media Group, unveiled on Monday, was formed with the merger of Jiefang Daily Group and Wenhui-Xinmin United Press Group.
Qiu Xin, president of the new group, said it will work with Baidu to build the channel into “the first choice for searching in Shanghai”.
“It can be a win-win relationship between old and new media instead of a competing one,” he said.
The channel will include employees from both new and traditional media, and will open soon.
Shanghai United Media Group is now one of China’s largest press groups, with estimated assets of 20.8 billion yuan [db:内容2]