Australians to spend less than half as much on Father’s Day than on Mother’s Day: study


SYDNEY, Aug. 22 — Australians will spend less than half as much on Father’s Day than on Mother’s Day, according to a study released on Thursday by the business information research firm IBISWorld.
IBISWorld’s study shows Australians spent an estimated 1.4 billion AU dollars (1.26 billion U.S. dollars) spoiling their mums on Mother’s Day, compared with a forecast total spending of 676.5 million AU dollars for Father’s Day on Sunday September 1.
The average adult will spend about 37.30 AU dollars on their dad, according to the study.
Spending on gift cards and vouchers is expected to outperform all other Father’s Day categories, with forecast growth of 8.4 percent to 75.1 million AU dollars.
IBISWorld General Manager Karen Dobie said it is a combination of a “save rather than spend” mentality and the perception that dads would be satisfied with a gift card or a meal with the family rather than an expensive present.
She said dining out would dominate this Father’s Day with Australians tipped to spend 174.5 million AU dollars in cafes and restaurants for dad’s big day.
IBISWorld senior industry analyst Emily Witham said the heavier emphasis by retailers on Mother’s Day was part of the reason for the injustice.
“Mother’s Day has been around longer and it’s much more heavily advertised,” Witham said.
Dobie said the rising popularity of do-it-yourself renovation television shows has been a boon to hardware and electrical goods retailers, with expenditure forecast to rise by 2.5 percent.[db:内容2]